KROGER IN PARTNERSHIP WITH U.K. LOYALTY CO.

CINCINNATI -- Kroger has entered into a 50-50 joint partnership with dunnhumby, a London-based loyalty marketing firm, to create dunnhumby usa, based here near Kroger's headquarters.Edwina Dunn, chief executive officer, dunnhumby, told SN that the joint venture continues an 18-month project, still in the pilot stage, to analyze Kroger's frequent-shopper data to develop more customer-specific strategies;

CINCINNATI -- Kroger has entered into a 50-50 joint partnership with dunnhumby, a London-based loyalty marketing firm, to create dunnhumby usa, based here near Kroger's headquarters.

Edwina Dunn, chief executive officer, dunnhumby, told SN that the joint venture continues an 18-month project, still in the pilot stage, to analyze Kroger's frequent-shopper data to develop more customer-specific strategies; these strategies would probably be applied in the areas of store assortment, layo

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