KROGER PLANS IN-STORE AD ROLLOUT IN LOUISVILLE

CINCINNATI -- Kroger Co. here is planning to implement an in-store promotion program aimed at increasing national manufacturers' product sales in its Louisville marketing area.The advertising system, which will be installed at 90 stores in Kentucky, Illinois and Indiana, uses multisized strategically placed in-store signs to inform consumers about specific purchase opportunities."We are looking [to

CINCINNATI -- Kroger Co. here is planning to implement an in-store promotion program aimed at increasing national manufacturers' product sales in its Louisville marketing area.

The advertising system, which will be installed at 90 stores in Kentucky, Illinois and Indiana, uses multisized strategically placed in-store signs to inform consumers about specific purchase opportunities.

"We are looking [to implement the program] the first week of November," said Don Barnett, spokesm

Register to view the full article

TAGS: Kroger