KROGER PLAYS BALL WITH FISH FOLKS

CINCINNATI -- Kroger here teamed up with Alaska Seafood Marketing Institute and the Cincinnati Reds baseball team in a first-time, three-way effort to promote Alaska wild salmon.At a home game this summer, Reds fans who hit the bleachers early enough received a colorful T-shirt with a picture of a cartoon character, "Slammin' Salmon," sporting a Reds cap and clutching a bat and ball as he surfs in

CINCINNATI -- Kroger here teamed up with Alaska Seafood Marketing Institute and the Cincinnati Reds baseball team in a first-time, three-way effort to promote Alaska wild salmon.

At a home game this summer, Reds fans who hit the bleachers early enough received a colorful T-shirt with a picture of a cartoon character, "Slammin' Salmon," sporting a Reds cap and clutching a bat and ball as he surfs in from Alaska. An inscription over the surfing salmon said, "Get Wild!" The ASMI and Krog

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TAGS: Kroger Seafood