KROGER PRIVATE LABEL GUARANTEED WITH NATIONAL BRAND

ATLANTA -- Kroger Co.'s Atlanta division here is boosting private-label sales by making shoppers an offer they can't refuse.If shoppers try the Kroger private label and don't like it, they get the comparable national brand for free.Kroger has made the offer in several product categories, including Kroger Select Blend coffee, breakfast cereal and crackers.Last month, Kroger stores sampled several varieties

ATLANTA -- Kroger Co.'s Atlanta division here is boosting private-label sales by making shoppers an offer they can't refuse.

If shoppers try the Kroger private label and don't like it, they get the comparable national brand for free.

Kroger has made the offer in several product categories, including Kroger Select Blend coffee, breakfast cereal and crackers.

Last month, Kroger stores sampled several varieties of crackers, including Oyster Crackers, Cheese Bits and Salti

Register to view the full article

TAGS: Kroger