CINCINNATI - For the first time, Kroger Co. here is pushing paczki - the Polish pastries usually consumed just before Lent - with billboard advertising.
Kroger has promoted paczki (pronounced "poonch-key") some years in selected markets, but never in such a big way, industry sources told SN. They expect the billboards to raise consumers' awareness and lift sales in the area.
"I think it's great, such a large chain doing this," said bakery consultant Carl Richardson. "It indica