KROGER ROARS WITH 'LION KING' PROMOTION

CINCINNATI -- The Kroger Co. here conducted the largest-ever promotion in the supermarket trade on behalf of a single video title this month, according to knowledgeable industry observers.The event supported the Oct. 7 release of "The Lion King Special Edition," and was carried by all divisions and banners of the chain. It involved nine tie-in partners; heavy advertising, which included prominent

CINCINNATI -- The Kroger Co. here conducted the largest-ever promotion in the supermarket trade on behalf of a single video title this month, according to knowledgeable industry observers.

The event supported the Oct. 7 release of "The Lion King Special Edition," and was carried by all divisions and banners of the chain. It involved nine tie-in partners; heavy advertising, which included prominent placement in most divisions' circulars the week of release; and a significant buy-in, so

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