KROGER SLOWS PACE OF ITS PROMOTIONAL INVESTMENTS

CINCINNATI -- Kroger here said last week its investment in gross margin to boost sales has been slower than originally planned, and will continue to be more gradual than abrupt as the company moves forward."We are pleased that Kroger continues to grow identical food store sales, but there is more to be done," David Dillon, chief executive officer, told industry analysts during a conference call. "We

CINCINNATI -- Kroger here said last week its investment in gross margin to boost sales has been slower than originally planned, and will continue to be more gradual than abrupt as the company moves forward.

"We are pleased that Kroger continues to grow identical food store sales, but there is more to be done," David Dillon, chief executive officer, told industry analysts during a conference call. "We are implementing sales plans [in various divisions] in a careful manner, and our targ

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