KROGER TAKES WAIT-AND-SEE APPROACH TO WEB

CINCINNATI -- Kroger Co. here said it is keeping a close watch on the on-line sales of the competition, but will not launch its own Internet effort until it develops a business model capable of producing a profit.g a profit."Although Kroger has yet to find -- or develop -- a money-making e-commerce system, McMullen said he believed the company is well-positioned to triumph on the Web."We believe a

CINCINNATI -- Kroger Co. here said it is keeping a close watch on the on-line sales of the competition, but will not launch its own Internet effort until it develops a business model capable of producing a profit.

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