KROGER TAKES WAIT-AND-SEE APPROACH TO WEB

CINCINNATI -- Kroger Co. here said it is keeping a close watch on the on-line sales of the competition, but will not launch its own Internet effort until it develops a business model capable of producing a profit.g a profit."Although Kroger has yet to find -- or develop -- a money-making e-commerce system, McMullen said he believed the company is well-positioned to triumph on the Web."We believe a

CINCINNATI -- Kroger Co. here said it is keeping a close watch on the on-line sales of the competition, but will not launch its own Internet effort until it develops a business model capable of producing a profit.

g a profit."

Although Kroger has yet to find -- or develop -- a money-making e-commerce system, McMullen said he believed the company is well-positioned to triumph on the Web.

"We believe a brick-and-click is more likely to be successful than a stand-alone,

Register to view the full article

test - Advanced Registered User

Already a member? .

TAGS: Kroger