KROGER TEAMS WITH VETS FOR NEW BREED OF PET CARE PROMOTION

MEMPHIS, Tenn. -- Kroger Co. is teaming up with local veterinarians in an effort to win back pet-aisle sales that have been lost to other classes of trade.The Cincinnati-based retailer is publishing brochures listing area veterinarians along with other providers of pet services and health and welfare tips for pet owners. Kroger is backing the brochures with newspaper advertisements, children's coloring

MEMPHIS, Tenn. -- Kroger Co. is teaming up with local veterinarians in an effort to win back pet-aisle sales that have been lost to other classes of trade.

The Cincinnati-based retailer is publishing brochures listing area veterinarians along with other providers of pet services and health and welfare tips for pet owners. Kroger is backing the brochures with newspaper advertisements, children's coloring contests, in-store displays and sponsorship of pet-related events like dog shows.<

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TAGS: Kroger