KROGER TO TEST ELECTRONIC DISPLAYS

CINCINNATI -- Kroger Co. here will test a computerized shelf display system designed to increase the flexibility and efficiency of item promotions.With the new wireless system, Kroger and participating manufacturers will transmit promotional data from an office computer system to a liquid crystal display on store shelves. The test is to begin this month at a store in Westchester, a suburb, according

CINCINNATI -- Kroger Co. here will test a computerized shelf display system designed to increase the flexibility and efficiency of item promotions.

With the new wireless system, Kroger and participating manufacturers will transmit promotional data from an office computer system to a liquid crystal display on store shelves. The test is to begin this month at a store in Westchester, a suburb, according to a source.

Items chosen for the pilot will be offered at discount prices an

Register to view the full article

Already a member? .

TAGS: Kroger