KROGER TESTS 'INSTANT START' MAGAZINE GIFT CARDS

CINCINNATI -- Seventy-two Kroger Co. stores here have rolled out a test program that merchandises magazine subscription gift cards, according to the Nashville, Tenn.-based supplier magazines.com.Kroger officials did not return phone calls to SN for comment.The program called Instant Start allows customers "to give a gift that allows [the recipient] to subscribe to their choice of magazines," said

CINCINNATI -- Seventy-two Kroger Co. stores here have rolled out a test program that merchandises magazine subscription gift cards, according to the Nashville, Tenn.-based supplier magazines.com.

Kroger officials did not return phone calls to SN for comment.

The program called Instant Start allows customers "to give a gift that allows [the recipient] to subscribe to their choice of magazines," said Jay Clarke, president and chief executive officer of magazines.com, the on-li

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