KROGER, UNITED DEBUT HISPANIC FORMATS

Southwest retailers United Supermarkets and Fry's are flying "Mercado" banners over converted conventional supermarkets.Fry's, the Phoenix-based division of Kroger, Cincinnati, debuted Fry's Mercado at a location in Phoenix last week. Lubbock, Texas-based United Supermarkets last month rebannered two acquired stores in Wichita Falls, Texas, as Super Mercado, though the company said it will take several

Southwest retailers United Supermarkets and Fry's are flying "Mercado" banners over converted conventional supermarkets.

Fry's, the Phoenix-based division of Kroger, Cincinnati, debuted Fry's Mercado at a location in Phoenix last week. Lubbock, Texas-based United Supermarkets last month rebannered two acquired stores in Wichita Falls, Texas, as Super Mercado, though the company said it will take several months to convert them to a full Hispanic-oriented format.

The new stores

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