KROGER USES DATA TO SEGMENT STORES

CINCINNATI - Kroger, which has been tailoring shopping offers to consumers through its loyalty card data, is now using the same information to inform decisions about store design.The company, based here, has been segmenting its combination stores into "upscale," "value" and "mainstream" categories and designing and merchandising them accordingly during remodels, expansions and new store openings,

CINCINNATI - Kroger, which has been tailoring shopping offers to consumers through its loyalty card data, is now using the same information to inform decisions about store design.

The company, based here, has been segmenting its combination stores into "upscale," "value" and "mainstream" categories and designing and merchandising them accordingly during remodels, expansions and new store openings, Michael Schlotman, senior vice president and chief financial officer, said at the Morgan

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