KROGER USES HALLOWEEN TO CLASP SHOPPERS

LOUISVILLE, Ky. -- Kroger's Marketing Area here is using Halloween to promote greeting cards, pharmacy and cough and cold.The chain intends to scare up incremental nonfood volume in a special promotional mailing sent to households last week. The households are located within a 2- to 3-mile radius of some 36 stores, including several Lexington area units.The mailer included a 50-cents-off coupon good

LOUISVILLE, Ky. -- Kroger's Marketing Area here is using Halloween to promote greeting cards, pharmacy and cough and cold.

The chain intends to scare up incremental nonfood volume in a special promotional mailing sent to households last week. The households are located within a 2- to 3-mile radius of some 36 stores, including several Lexington area units.

The mailer included a 50-cents-off coupon good toward the purchase of any American Greetings Forget Me Not cards, and a 50-

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TAGS: Kroger