KROGER USES TV, WALKS TO UNLEASH PET FOOD VOLUME

CINCINNATI -- Several divisions of Kroger Co. here are using creative marketing campaigns designed to increase traffic in their pet-food aisles and win back sales from their competitors.Activities include the cosponsorship of telethons and walkathons to raise funds for local animal shelters and the publishing of a directory listing local veterinarians.Kroger's Dallas division cosponsored a "PETelethon"

CINCINNATI -- Several divisions of Kroger Co. here are using creative marketing campaigns designed to increase traffic in their pet-food aisles and win back sales from their competitors.

Activities include the cosponsorship of telethons and walkathons to raise funds for local animal shelters and the publishing of a directory listing local veterinarians.

Kroger's Dallas division cosponsored a "PETelethon" in conjunction with Heinz Pet Products and the local UPN Channel 21 telev

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TAGS: Kroger