KROGER USING ITS SIZE FOR COORDINATED PURCHASING

NEW YORK -- Kroger Co., Cincinnati, said it is using its massive buying power to negotiate "coordinated purchases" from suppliers in order to drive down product prices and cut transport and warehousing costs.Joseph A. Pichler, chairman and chief executive officer, told a group of investors here last week that the move was part of a strategy to use Kroger's geographic diversity and marketplace dominance

NEW YORK -- Kroger Co., Cincinnati, said it is using its massive buying power to negotiate "coordinated purchases" from suppliers in order to drive down product prices and cut transport and warehousing costs.

Joseph A. Pichler, chairman and chief executive officer, told a group of investors here last week that the move was part of a strategy to use Kroger's geographic diversity and marketplace dominance to lower prices on grocery items and other merchandise.

The initiative is

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