KROGER VIDEO RENTAL PROGRAM GETS CONSUMERS' THUMBS UP

WESTERVILLE, Ohio -- A promotion offering a Video Value Pak of 10 rentals for $9.95 perked up late January sales for the Kroger Marketing Area based here.During visits by SN to several Columbus-area stores, personnel said the Value Paks were moving briskly in what is traditionally a slow period for video rentals. "It's an outstanding value for our regular customers," said one employee. The Value Paks

WESTERVILLE, Ohio -- A promotion offering a Video Value Pak of 10 rentals for $9.95 perked up late January sales for the Kroger Marketing Area based here.

During visits by SN to several Columbus-area stores, personnel said the Value Paks were moving briskly in what is traditionally a slow period for video rentals. "It's an outstanding value for our regular customers," said one employee. The Value Paks were outselling video rentals in another store, according to a different employee.

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TAGS: Kroger