KROGER VOWS TO CUT COSTS, BUILD SALES

NEW YORK -- Kroger Co., Cincinnati, continues to say it will cut costs and reinvest the money it saves to grow sales.Mark Schlotman, Kroger's chief financial officer, spoke here earlier this month at the Food and Drug Retail Conference, sponsored by New York-based Credit Suisse First Boston. At the conference, he reiterated the strategy outlined in December by Joseph A. Pichler, Kroger's chairman

NEW YORK -- Kroger Co., Cincinnati, continues to say it will cut costs and reinvest the money it saves to grow sales.

Mark Schlotman, Kroger's chief financial officer, spoke here earlier this month at the Food and Drug Retail Conference, sponsored by New York-based Credit Suisse First Boston. At the conference, he reiterated the strategy outlined in December by Joseph A. Pichler, Kroger's chairman and chief executive officer, when the company released its third-quarter results.

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