KROGER VP EMPHASIZES IS LINK TO BOTTOM LINE

CHICAGO -- The link between information systems initiatives and the ultimate goal of any business -- generating higher product sales at the front-end -- cannot be overemphasized.Decisions about which IS initiatives to pursue and what their scope should be must be made within the context of the programs' effect on store operations and bottom-line results, said Michael Heschel, executive vice president

CHICAGO -- The link between information systems initiatives and the ultimate goal of any business -- generating higher product sales at the front-end -- cannot be overemphasized.

Decisions about which IS initiatives to pursue and what their scope should be must be made within the context of the programs' effect on store operations and bottom-line results, said Michael Heschel, executive vice president and chief information officer at Kroger, Cincinnati.

"In the retail grocery

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TAGS: Kroger