KROGER VP EMPHASIZES IS LINK TO BOTTOM LINE

CHICAGO -- The link between information systems initiatives and the ultimate goal of any business -- generating higher product sales at the front-end -- cannot be overemphasized.Decisions about which IS initiatives to pursue and what their scope should be must be made within the context of the programs' effect on store operations and bottom-line results, said Michael Heschel, executive vice president

CHICAGO -- The link between information systems initiatives and the ultimate goal of any business -- generating higher product sales at the front-end -- cannot be overemphasized.

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TAGS: Kroger