KROGER WILL SHAPE UP PROMOTION WITH KELLOGG

CINCINNATI -- Two subsidiaries of Kroger here will cross promote magazines and cereal using special endcaps beginning in February.King Soopers, Denver, and City Markets, Grand Junction, Colo., have linked with Weider Publications, Woodland Hills, Calif., to give a free copy of the upcoming March issue of Shape Magazine to customers who buy any two boxes of Kellogg cereal, said Dick Glassman, director

CINCINNATI -- Two subsidiaries of Kroger here will cross promote magazines and cereal using special endcaps beginning in February.

King Soopers, Denver, and City Markets, Grand Junction, Colo., have linked with Weider Publications, Woodland Hills, Calif., to give a free copy of the upcoming March issue of Shape Magazine to customers who buy any two boxes of Kellogg cereal, said Dick Glassman, director of retail sales at Weider.

"This is bringing together various parts of the s

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