KROGER WILL SHIFT VIDEO BUYING TO FOCUS ON ONE DISTRIBUTOR

CINCINNATI -- Following similar moves in other categories, such as greeting cards, Kroger Co. here is in the process of selecting one video distributor of the four it presently buys from, according to industry sources.In the past, Kroger divisions had the autonomy to negotiate deals for the purchase of video rental and sell-through product from distributors and, in some cases, directly from studios.

CINCINNATI -- Following similar moves in other categories, such as greeting cards, Kroger Co. here is in the process of selecting one video distributor of the four it presently buys from, according to industry sources.

In the past, Kroger divisions had the autonomy to negotiate deals for the purchase of video rental and sell-through product from distributors and, in some cases, directly from studios. But a committee has solicited bids from the wholesalers for a three-year deal and wil

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