KROGER'S BIG EXPERIMENT

ATLANTA -- Kroger Co.'s division here is satisfied with the results of the 96,000-square-foot megastore it opened in Alpharetta, Ga., even if it isn't likely to clone the store in other locations.The huge store, which some observers consider a significant supermarket industry trial, will help Kroger find new ways to handle its business at existing and future locations, Kroger executives said.The experiment

ATLANTA -- Kroger Co.'s division here is satisfied with the results of the 96,000-square-foot megastore it opened in Alpharetta, Ga., even if it isn't likely to clone the store in other locations.

The huge store, which some observers consider a significant supermarket industry trial, will help Kroger find new ways to handle its business at existing and future locations, Kroger executives said.

The experiment has formed an unusual hybrid: It offers upscale merchandise on the pe

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TAGS: Kroger