KROGER'S DETROIT STORES PUSH GM CREDIT CARD PROGRAM

CINCINNATI -- Kroger Co. here launched a credit card marketing program last week at 66 Detroit-area stores, where shoppers' purchases earn points toward a new car.The retailer is promoting the card, sponsored by General Motors, Detroit, with a sweepstakes to win a one-year car lease. GM MasterCard users are automatically entered each time they make a purchase, while other shoppers can enter by completing

CINCINNATI -- Kroger Co. here launched a credit card marketing program last week at 66 Detroit-area stores, where shoppers' purchases earn points toward a new car.

The retailer is promoting the card, sponsored by General Motors, Detroit, with a sweepstakes to win a one-year car lease. GM MasterCard users are automatically entered each time they make a purchase, while other shoppers can enter by completing an entry form or filling out a card application. Kroger and GM also will develop

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TAGS: Kroger