KROGER'S HELPING HANDS

At a time when many food retailers are cutting back on spending, Kroger Co. has found ways to increase its charitable giving.The Cincinnati-based retailer's approach to corporate giving encompasses a broad range of activities, from helping local scout troops raise money to giving donations to national organizations. But it is a philanthropic strategy that is very much locally driven. Individual stores

At a time when many food retailers are cutting back on spending, Kroger Co. has found ways to increase its charitable giving.

The Cincinnati-based retailer's approach to corporate giving encompasses a broad range of activities, from helping local scout troops raise money to giving donations to national organizations. But it is a philanthropic strategy that is very much locally driven. Individual stores and regions work with local nonprofit organizations, schools and other groups at th

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