KROGER'S PET PROJECT

NASHVILLE, Tenn. -- Kroger Co.'s division here is about to adopt a new display tactic in its pet aisle in a bid to boost canned sales in the struggling dog food category.The project is a case in point of how better category management can result in straightforward sales and profit improvements, even for the most troublesome of center-store categories.Simply put, the division is dropping a vertical

NASHVILLE, Tenn. -- Kroger Co.'s division here is about to adopt a new display tactic in its pet aisle in a bid to boost canned sales in the struggling dog food category.

The project is a case in point of how better category management can result in straightforward sales and profit improvements, even for the most troublesome of center-store categories.

Simply put, the division is dropping a vertical set that segregates dry and canned dog foods in favor of a more horizontal, mi

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