K.V. MART CO. EYES UPSCALE STORES FOR CALIFORNIA

CARSON, Calif. -- K.V. Mart Co. here, a 30-store chain that caters primarily to low- and medium-income shoppers, plans to open an upscale group of stores in southern California beginning next year, according to Darioush Khaledi, chairman and chief executive officer.The stores will be called Napa Valley Farms -- a reference to the rich agricultural area in northern California and also the location

CARSON, Calif. -- K.V. Mart Co. here, a 30-store chain that caters primarily to low- and medium-income shoppers, plans to open an upscale group of stores in southern California beginning next year, according to Darioush Khaledi, chairman and chief executive officer.

The stores will be called Napa Valley Farms -- a reference to the rich agricultural area in northern California and also the location of a winery Khaledi owns there, he told SN.

Khaledi said he hopes to open his fi

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