LABELING A NATION

LONDON -- British food retailers, among the world leaders in private-label packaged goods, have turned their private labels into private national brands.Industry executives and consultants said the four leading British food retailers -- Tesco plc, Cheshunt; J. Sainsbury plc here; ASDA plc, Leeds; and Safeway plc, Hayes -- have created models for how private-label programs should operate.Typically,

LONDON -- British food retailers, among the world leaders in private-label packaged goods, have turned their private labels into private national brands.

Industry executives and consultants said the four leading British food retailers -- Tesco plc, Cheshunt; J. Sainsbury plc here; ASDA plc, Leeds; and Safeway plc, Hayes -- have created models for how private-label programs should operate.

Typically, these retailers get at least 35% of their sales from private-label packaged go

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