LABELS CALLED KEY TO SPECIALTY CHEESE SALE

SEATTLE -- When it comes to potentially profitable but hard-to-sell specialty cheeses, supermarket executives say good labels are crucial to cutting through the confusion and making the sale.At the annual conference here of the San Francisco-based American Cheese Society, retailers on a panel made it clear they and many of their supermarket colleagues would like to sell more of the specialty cheeses

SEATTLE -- When it comes to potentially profitable but hard-to-sell specialty cheeses, supermarket executives say good labels are crucial to cutting through the confusion and making the sale.

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