LABELS CALLED KEY TO SPECIALTY CHEESE SALE

SEATTLE -- When it comes to potentially profitable but hard-to-sell specialty cheeses, supermarket executives say good labels are crucial to cutting through the confusion and making the sale.At the annual conference here of the San Francisco-based American Cheese Society, retailers on a panel made it clear they and many of their supermarket colleagues would like to sell more of the specialty cheeses

SEATTLE -- When it comes to potentially profitable but hard-to-sell specialty cheeses, supermarket executives say good labels are crucial to cutting through the confusion and making the sale.

At the annual conference here of the San Francisco-based American Cheese Society, retailers on a panel made it clear they and many of their supermarket colleagues would like to sell more of the specialty cheeses that the society's members make, but lack of product knowledge among their customers

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