THE LACK OF MARKETING DROVE KMART TO BANKRUPTCY

Kmart Corp. has been a dead man walking for quite some time now.That may seem a bit harsh since despite its Chapter 11 filing of last week, there's little immediate prospect that Kmart will be obliged to liquidate, or suffer some similar fate. My meaning really goes to Kmart's moribund marketing efforts and its search for a strategic market position. A look at those factors may prove useful to the

Kmart Corp. has been a dead man walking for quite some time now.

That may seem a bit harsh since despite its Chapter 11 filing of last week, there's little immediate prospect that Kmart will be obliged to liquidate, or suffer some similar fate. My meaning really goes to Kmart's moribund marketing efforts and its search for a strategic market position. A look at those factors may prove useful to the food-distribution industry. Let's begin our look at Kmart by briefly reciting the

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