Ladies First

As fortified beverage introductions continue to flood the marketplace, their functional claims are becoming more targeted. Whether they're designed to promote clearer skin, for weight control, to build stronger bones or to curb the symptoms of premenstrual syndrome or morning sickness, many of these juices, waters, energy drinks and teas are focusing on the unique health and wellness needs of women.

As fortified beverage introductions continue to flood the marketplace, their functional claims are becoming more targeted.

Whether they're designed to promote clearer skin, for weight control, to build stronger bones or to curb the symptoms of premenstrual syndrome or morning sickness, many of these juices, waters, energy drinks and teas are focusing on the unique health and wellness needs of women.

The trend is expected to escalate as more women come to understand the value o

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