LANECO PROMOTION TAKES AIM AT 'LOST' CUSTOMERS

EASTON, Pa. -- Within weeks of launching its frequent-shopper card program, Laneco here, a division of Supervalu, Minneapolis, is analyzing customer data and mailing its first targeted promotion to shoppers."Customer-specific marketing typically starts with top decile reports and lost-customer reports, and we started in much the same manner," Lee Armbuster, executive vice president at Laneco said."We've

EASTON, Pa. -- Within weeks of launching its frequent-shopper card program, Laneco here, a division of Supervalu, Minneapolis, is analyzing customer data and mailing its first targeted promotion to shoppers.

"Customer-specific marketing typically starts with top decile reports and lost-customer reports, and we started in much the same manner," Lee Armbuster, executive vice president at Laneco said.

"We've been able to identify who the customers are, what categories they buy in

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