LANECO PROMOTION TAKES AIM AT 'LOST' CUSTOMERS

EASTON, Pa. -- Within weeks of launching its frequent-shopper card program, Laneco here, a division of Supervalu, Minneapolis, is analyzing customer data and mailing its first targeted promotion to shoppers."Customer-specific marketing typically starts with top decile reports and lost-customer reports, and we started in much the same manner," Lee Armbuster, executive vice president at Laneco said."We've

EASTON, Pa. -- Within weeks of launching its frequent-shopper card program, Laneco here, a division of Supervalu, Minneapolis, is analyzing customer data and mailing its first targeted promotion to shoppers.

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