ORLANDO, Fla. -- Ozzie and Harriet don't live here anymore.
That oversimplification sums up the changing demographic landscape retailers are facing now and will face in the years to come. The mass market most supermarkets appeal to is no longer homogeneous Caucasian married couples with children. That majority is quickly becoming a minority, and what used to be specialty niche markets, notably Hispanics, are rapidly entering the mainstream.
There are big changes ahead for