LARGER INSALACO STORES REAP BENEFITS OF NEW NONFOOD PLAN

SCRANTON, Pa. -- Insalaco Markets here is enjoying a 10% increase in nonfood sales at larger units due to a relatively new promotional and merchandising strategy.The strategy, instituted nine months ago, consisted of creating nonfood power panels with canopy lighting positioned either in the papers goods or canned goods aisle at larger 60,000- to 70,000-square-foot Insalaco Plus Lite concept stores.The

SCRANTON, Pa. -- Insalaco Markets here is enjoying a 10% increase in nonfood sales at larger units due to a relatively new promotional and merchandising strategy.

The strategy, instituted nine months ago, consisted of creating nonfood power panels with canopy lighting positioned either in the papers goods or canned goods aisle at larger 60,000- to 70,000-square-foot Insalaco Plus Lite concept stores.

The panels are 15- to 24-foot sections containing 54 stockkeeping units of pe

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