LARK LAUNCHING BIG RADIO AD DRIVE

MALLIE, Kan. -- Lark Foods is using a big radio advertising campaign to boost membership for its new video rental departments.The retailer is promoting the MCA/Universal Home Video release "Cop and a Half" with a coloring book giveaway supported by a heavy radio advertising buy, said David Lowe, general merchandise and health and beauty care sales manager for Fleming Cos.' Johnson City division, Johnson

MALLIE, Kan. -- Lark Foods is using a big radio advertising campaign to boost membership for its new video rental departments.

The retailer is promoting the MCA/Universal Home Video release "Cop and a Half" with a coloring book giveaway supported by a heavy radio advertising buy, said David Lowe, general merchandise and health and beauty care sales manager for Fleming Cos.' Johnson City division, Johnson City, Tenn.

The six-store operator put in video about two months ago, and

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