LASSOING LATINO GROWTH

When it comes to capturing the $580 billion in disposable income of the 38.8 million Latinos living in this country, supermarket operators may well ask themselves where do they go from here.While most supermarkets recognize that the burgeoning Hispanic segment offers them an opportunity for new business, industry observers say many of the conventional chains have yet to fully capitalize on the opportunity.Thomas

When it comes to capturing the $580 billion in disposable income of the 38.8 million Latinos living in this country, supermarket operators may well ask themselves where do they go from here.

While most supermarkets recognize that the burgeoning Hispanic segment offers them an opportunity for new business, industry observers say many of the conventional chains have yet to fully capitalize on the opportunity.

Thomas Tseng, principal and co-founder of Los Angeles-based New Americ

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