LAST, BUT NOT LEAST

Retailers aren't shedding any private-label tiers because of competition from limited-assortment and dollar stores.In fact, some are using the growing popularity of these bargain-basement retailers to leverage their own sales of high-penetration commodity items -- like paper products and peanut butter -- through improved value-tier offerings.For example, Price Chopper Supermarkets, Schenectady, N.Y.,

Retailers aren't shedding any private-label tiers because of competition from limited-assortment and dollar stores.

In fact, some are using the growing popularity of these bargain-basement retailers to leverage their own sales of high-penetration commodity items -- like paper products and peanut butter -- through improved value-tier offerings.

For example, Price Chopper Supermarkets, Schenectady, N.Y., recently discarded the Better Value label it was carrying for about a year

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