Flavored pretzels, sprinkled with topically applied seasonings, are the latest twist in the burgeoning pretzel category.
Manufacturers are experimenting with a crop of new flavors, hoping that they will help expand the category while the consumer craze for pretzels is hot. Seasoned items have helped buoy the chips category, after all.
Retailers told SN that consumers are trying them, enough so that it is making its mark on overall pretzel sales. Some added, however, that they'