LATIN CLASS

MELROSE PARK, Ill. (FNS) -- Jewel-Osco here is targeting Chicago's large Latino population by pairing an aggressive advertising campaign with an increased assortment of ethnic products on its store shelves.The local program has national roots. According to Mike Spinozzi, senior vice president, marketing, Jewel consulted with other divisions of Albertson's, Jewel's Boise, Idaho-based parent company,

MELROSE PARK, Ill. (FNS) -- Jewel-Osco here is targeting Chicago's large Latino population by pairing an aggressive advertising campaign with an increased assortment of ethnic products on its store shelves.

The local program has national roots. According to Mike Spinozzi, senior vice president, marketing, Jewel consulted with other divisions of Albertson's, Jewel's Boise, Idaho-based parent company, particularly those in Texas and southern California, when it was developing this lates

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