LATINO LOYALTY

As store manager of an H.E. Butt Grocery unit in Houston, Robert Puente knows how difficult it is to get Hispanics to try a new food or beverage.He sees first-hand how most of the nation's largest minority group stick to brands they've bought for years. So when a new product is introduced, Puente is a big supporter of in-store sampling."Once you get Hispanics to see, smell and taste a new product,

As store manager of an H.E. Butt Grocery unit in Houston, Robert Puente knows how difficult it is to get Hispanics to try a new food or beverage.

He sees first-hand how most of the nation's largest minority group stick to brands they've bought for years. So when a new product is introduced, Puente is a big supporter of in-store sampling.

"Once you get Hispanics to see, smell and taste a new product, they're much more receptive to it," Puente told SN.

It's well worth th

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