As store manager of an H.E. Butt Grocery unit in Houston, Robert Puente knows how difficult it is to get Hispanics to try a new food or beverage.
He sees first-hand how most of the nation's largest minority group stick to brands they've bought for years. So when a new product is introduced, Puente is a big supporter of in-store sampling.
"Once you get Hispanics to see, smell and taste a new product, they're much more receptive to it," Puente told SN.
It's well worth th