LAUREL TO EXPAND EDLP PROGRAM

LONDON, Ky. - Laurel Grocery here credited a new everyday low price program aimed at winning back Center Store sales from discounters with boosting store sales in test stores.Total store sales rose 4% while year-over-year sales per customer increased 5%, said Bob Kirch, executive vice president and chief operating officer for the wholesaler, which serves about 428 retailers in the Midwest. Results

LONDON, Ky. - Laurel Grocery here credited a new everyday low price program aimed at winning back Center Store sales from discounters with boosting store sales in test stores.

Total store sales rose 4% while year-over-year sales per customer increased 5%, said Bob Kirch, executive vice president and chief operating officer for the wholesaler, which serves about 428 retailers in the Midwest. Results were based on year-over-year sales at four units that tested the program in the second

Register to view the full article

Already a member? .

TAGS: Walmart