LAUREL TRIES OUT LOW-PRICE PROGRAM

LONDON, Ky. -- Laurel Grocery here is the latest to embrace a strategy that combines everyday low prices on fast-moving items while stressing the quality of perishables.The wholesaler, which specializes in serving small independents in the Midwest, began testing a program in three stores in September, with plans to add a fourth on Nov. 4. The Strategic Marketing Initiative, as it's called, aims to

LONDON, Ky. -- Laurel Grocery here is the latest to embrace a strategy that combines everyday low prices on fast-moving items while stressing the quality of perishables.

The wholesaler, which specializes in serving small independents in the Midwest, began testing a program in three stores in September, with plans to add a fourth on Nov. 4. The Strategic Marketing Initiative, as it's called, aims to increase sales-per-customer transactions by pricing 3,500 to 4,000 items within 5% to 1

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