LAWRENCE DOUBLES ITS LABEL EXPOSURE

SWEETWATER, Texas -- Lawrence Management Services here is giving added exposure to its Marquee health and beauty care private label by double-facing selected items at its IGA and Fiesta Foods' stores.The double facings of Marquee items, set wherever possible, have enabled the retailer to boost HBC private label sales by 20% to 30%, said Walter Smith, nonfood supervisor for the chain.The move to increase

SWEETWATER, Texas -- Lawrence Management Services here is giving added exposure to its Marquee health and beauty care private label by double-facing selected items at its IGA and Fiesta Foods' stores.

The double facings of Marquee items, set wherever possible, have enabled the retailer to boost HBC private label sales by 20% to 30%, said Walter Smith, nonfood supervisor for the chain.

The move to increase shelf space for the store brand was intended to give the higher margin p

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