LAWRENCE GIVES OWN-LABEL HBC IMAGE A PRICE LIFT

SWEETWATER, Texas -- Lawrence Bros. Management Services raised prices on its private-label health and beauty care items to better align store-brand pricing with the national brands.The retailer believes the price hike will enhance the value of private label in the consumer's mind. The changes made to its private-label program last month are already paying off with a 10% increase in HBC private-label

SWEETWATER, Texas -- Lawrence Bros. Management Services raised prices on its private-label health and beauty care items to better align store-brand pricing with the national brands.

The retailer believes the price hike will enhance the value of private label in the consumer's mind. The changes made to its private-label program last month are already paying off with a 10% increase in HBC private-label sales, said Walter Smith, the chain's supervisor of nonfood.

"Shoppers appare

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