LEADERS STRESS THE FRESHNESS MESSAGE

ANAHEIM, Calif. -- The importance of delivering the freshness and value message to consumers cannot be underestimated, supermarket leaders and a restaurant chain official said during a panel discussion at the Fresh Summit International Convention & Exposition.Moderated by Ed McLaughlin of Cornell University, Ithaca, N.Y., the group included Perry Odak, president and chief executive officer, Wild Oats

ANAHEIM, Calif. -- The importance of delivering the freshness and value message to consumers cannot be underestimated, supermarket leaders and a restaurant chain official said during a panel discussion at the Fresh Summit International Convention & Exposition.

Moderated by Ed McLaughlin of Cornell University, Ithaca, N.Y., the group included Perry Odak, president and chief executive officer, Wild Oats Markets, Boulder, Colo.; Robert Tobin, former chief executive officer of Ahold,

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