LEARN CATEGORY MANAGEMENT FROM VENDORS, RETAILERS URGED

ATLANTA -- Retailers need to work closely with manufacturers in order to be educated about the importance of category management, said an executive with a large supermarket chain."Most retailers don't have the foggiest idea as to what the heck [manufacturers] are talking about when they come in the office with their reams of data and set up their laptop computers and start spewing statistical information,"

ATLANTA -- Retailers need to work closely with manufacturers in order to be educated about the importance of category management, said an executive with a large supermarket chain.

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