LEARN CATEGORY MANAGEMENT FROM VENDORS, RETAILERS URGED

ATLANTA -- Retailers need to work closely with manufacturers in order to be educated about the importance of category management, said an executive with a large supermarket chain."Most retailers don't have the foggiest idea as to what the heck [manufacturers] are talking about when they come in the office with their reams of data and set up their laptop computers and start spewing statistical information,"

ATLANTA -- Retailers need to work closely with manufacturers in order to be educated about the importance of category management, said an executive with a large supermarket chain.

"Most retailers don't have the foggiest idea as to what the heck [manufacturers] are talking about when they come in the office with their reams of data and set up their laptop computers and start spewing statistical information," said Robert Schwartz, executive vice president of New York-based Red Apple Cos

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