LEEVERS SETS LOYALTY CARD EXPANSION TO SECOND STORE

DEVILS LAKE, N.D. -- Following the successful launch of a frequent-shopper program at its Boulder, Colo., store, Leevers Supermarkets here will expand the program to its Loveland, Colo., unit this month.The 13-store chain introduced the program June 15 in its Boulder store. Aided by a sweepstakes offering a jeep as the top prize, the program reached its goal of identifying 80% of sales a week earlier

DEVILS LAKE, N.D. -- Following the successful launch of a frequent-shopper program at its Boulder, Colo., store, Leevers Supermarkets here will expand the program to its Loveland, Colo., unit this month.

The 13-store chain introduced the program June 15 in its Boulder store. Aided by a sweepstakes offering a jeep as the top prize, the program reached its goal of identifying 80% of sales a week earlier than planned.

"We actually ran out of cards" at the Boulder store, said Chri

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