LEGGING UP

WASHINGTON -- While the National Chicken Council, based here, estimates that only about 10% of all U.S. retailers are selling chicken fresh, that number may soon change as more supermarkets develop programs to offer consumers the option over case-ready poultry.Consumers not only want a strong service element, they want tradition. Shoppers like to be handed their selection wrapped in butcher paper,

WASHINGTON -- While the National Chicken Council, based here, estimates that only about 10% of all U.S. retailers are selling chicken fresh, that number may soon change as more supermarkets develop programs to offer consumers the option over case-ready poultry.

Consumers not only want a strong service element, they want tradition. Shoppers like to be handed their selection wrapped in butcher paper, with a courteous thank you from the clerk, retailers told SN.

According to John

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