LEGO'S CUSTOM DISPLAYS WIN SPACE

CHICAGO -- Toymaker Lego Systems has found a way to obtain retail display space beyond what its market share would indicate: by offering a variety of merchandising enhancements that can be tailored to suit individual retailers."Through partnerships and what we are providing, we tend to have space above what our market share says we should have. Retailers are willing to work with us so we can grow

CHICAGO -- Toymaker Lego Systems has found a way to obtain retail display space beyond what its market share would indicate: by offering a variety of merchandising enhancements that can be tailored to suit individual retailers.

"Through partnerships and what we are providing, we tend to have space above what our market share says we should have. Retailers are willing to work with us so we can grow into that space," said Larry Smothers, national business manager at Lego Systems, Enfiel

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