CARSON, Calif. -- How did Leiner Health Products become the world's largest marketer of vitamins and nutritional supplements?
Gale Bensussen, president of the firm here, lists three reasons for Leiner's rise to the top:
Positive press coverage that has made consumers aware of the connection between vitamins and good health.
Quality of products, including Leiner's "proven release" listing on packaging
Big business in Wal-Mar