LET THE GAMES BEGIN

In the increasingly fragmented media world, the already hard-to-reach, big-consumption, volume 18-34 target is harder to influence than ever before. While traditional mass media are still "center of the plate," clearly "side dishes" like events or experiential marketing, out-of-home, place-based and computer media are critical in brand- and sales-building efforts against this target.In the post-Internet

In the increasingly fragmented media world, the already hard-to-reach, big-consumption, volume 18-34 target is harder to influence than ever before. While traditional mass media are still "center of the plate," clearly "side dishes" like events or experiential marketing, out-of-home, place-based and computer media are critical in brand- and sales-building efforts against this target.

In the post-Internet flameout, package goods marketers are looking for new ways to reach today's gener

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